To train human beings in business management as it is the management of the marketing. Specialists with an integral vision of people and society, with specific professional competencies of the area within the knowing, the doing, the being and the coexistence; Committed to the reality of the region and the country. Capable of planning, coordinating, organizing, executing, managing, evaluating, controlling, integrating, making decisions and generating creative solutions that allow the construction of true mutually beneficial exchange relationships in organizations where they develop their professional activity.
